The Ontario Produce Marketing Association is a non-profit association responsible for facilitating trade and promoting the consumption of fresh fruits and vegetables. The OPMA is funded by its members, comprised of companies working within the produce industry such as growers, wholesalers, shippers, and retailers.

Each week on producemadesimple.ca, they highlight a different fruit or vegetable and share a tasty recipe, as well as provide great info on how-to select, store and prepare. Working with the experts who grow and sell produce, they have access to accurate and up-to-date information.